PREFACE

Elegance is an attitude, not an act. How you do anything, is how you do everything.

We've all heard countless quotes attempting to define elegance and this one is probably my favourite of all time. I believe that elegance is a state of self-awareness that stems from a woman's quiet confidence and gracefulness, not from the brands embellished upon her attire. 

I started BYJEN as a reasonably-priced curation of minimalist Korean fashion that focused on comfort. As a mother, my body and priorities had undergone dramatic changes. This collection is my response to these changes, in hopes of accentuating the elegance of the modern middle-aged woman. 

Well I don't want to take up too much of your time. Thanks for visiting and I hope you find something that could play a role in your repertoire. 

With Love, Jen. 

 

 

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